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We Serve B2B Industries. We Know Them. 
We Understand them.


Generating leads for manufacturing firms, while not challenging, requires a different mindset.  The prospects don't take kindly to B.S. and with so much parity in the industry, it's critical that we position our manufacturing clients in a way that is genuine, compelling, and unique. More of the same simply won't cut it with this group.

Business & Professional Services

Whether we're targeting commercial enterprises to sell legal, architectural, or accounting services, or we're selling recruiting, advertising services, HR services, IT consulting services, the challenge is always the same: showing value beyond the basic activity of the service a client in any of these areas (or others) provides.  Simply saying your a "law firm that is expert in corporate law" isn't enough. Business & Professional Services need to show how they're different and what value they can add to their prospects life that others potentially can't.  We help you define this POV (point of value) and share it with those you want to meet with.


Healthcare is more nuanced than most of the categories we've worked in.  Prospecting in this category requires more study and a better understanding of the sectors we're pursuing because the receiving end of our calls and emails, demand it.  Not that we have to know all the ins and outs of your business, but simply using generic templates and marketing automation won't cut it.  When we work with healthcare service providers or product providers we make sure we not only understand the end-end emotional benefits of what we're selling, but also the functional sell as well. Selling to doctors or employees who report to medical professionals requires a special skill and a gentle hand. 

Financial Services

Dealing with money or insurance matters is important business, but just like many B2B categories, much of what companies offer in this space is a lot of the same. So pounding on a prospect's door and telling them just how great our client is, won't cut it.  If we have a product we're selling for a client, we don't want to just know about the product, we want to understand the nature of the service that surrounds it.  Again, it's about defining the offering's POV (point of value) - what's going to make our client's financial offering different and better than all the others that look the same.


Talk about a crowded category!  So many tech platforms trying to knock down the doors of so many employees at so many companies every day. And so much programmed prospecting going on in this space.  I see it every day in the calls and emails I get from "sales guys" looking to tell me why I need what they have to sell.  Forget about it, I say!  The last thing we want to do when representing a technology company is to be more of the same.  Selling requires listening and not talking - particularly in this space. It also requires a bit more customization given there's so much mass outreach going on in the space.  Taking our time to understand the nuanced differences in how different categories of prospects' needs differ is the first step we take (after understanding what we're selling) to properly position our client's offering when talking with prospects. 


Whether recruiting new members, looking for new corporate partnerships, or raising funds to support your organization, empathy, compassion, and relevance are keys to prospecting in the not-for-profit space.  So is being transparent about your organization and defining what about what you do is deserving of their time, talent, and/or treasure.  Simply telling the same old heart-wrenching story won't cut it anymore.

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